Fort James/Georgia-Pacific

The Grillo Group does sales research and interviews buyers and purchase decision influencers. We recommend a pull versus a push strategy, positioning Fort James as the segment expert that listens to and understands the specific needs of its customers. The program begins with three segments: lodging, office buildings, and food service.
N E X T >

Problem: 64-year-old community bank needs new image and competitive market stance.
Solution: The Grillo Group repositions CoVest Banc to reach their customers.

Problem: High tech company must express its unique position in a rapidly changing environment.
Solution: The Grillo Group makes AnswersMedia's complex offering clear.

Problem: Top 10 business school must raise money to fund new home.
Solution: The Grillo Group helps The University of Chicago Graduate School of Business make a strong case to donors.

Problem: Historic bank needs image update to complement $3 million interior renovation.
Solution: The Grillo Group positions Hyde Park Bank.

Problem: Major paper corporation must motivate customers and sales force post merger.
Solution: The Grillo Group positions Fort James as customer segment experts.