CoVest Banc

The Grillo Group surveys staff, customers, and prospects. Based on survey results we develop a list of seven traits that describe what makes CoVest unique: kind, sincere, open-minded, friendly, understanding, sound and stable. Traits are highlighted with varying emphasis depending on the specific audience and competitive context of each communication.
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Problem: 64-year-old community bank needs new image and competitive market stance.
Solution: The Grillo Group repositions CoVest Banc to reach their customers.

Problem: High tech company must express its unique position in a rapidly changing environment.
Solution: The Grillo Group makes AnswersMedia's complex offering clear.

Problem: Top 10 business school must raise money to fund new home.
Solution: The Grillo Group helps The University of Chicago Graduate School of Business make a strong case to donors.

Problem: Historic bank needs image update to complement $3 million interior renovation.
Solution: The Grillo Group positions Hyde Park Bank.

Problem: Major paper corporation must motivate customers and sales force post merger.
Solution: The Grillo Group positions Fort James as customer segment experts.