The Grillo Group, Inc. Graphic Design Case Studies Portfolio About Us Contact

CoVest Banc

CoVest Banc has a 64-year history, but as it changes, improving products and services every step of the way, customer perceptions do not. Management has excellent sales training, service and business competitive strategies in place, but no position. We advise that a position is needed to compete in an environment increasingly populated by large, interstate banks.
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Problem: 64-year-old community bank needs new image and competitive market stance.
Solution: The Grillo Group repositions CoVest Banc to reach their customers.

Problem: High tech company must express its unique position in a rapidly changing environment.
Solution: The Grillo Group makes AnswersMedia's complex offering clear.

Problem: Top 10 business school must raise money to fund new home.
Solution: The Grillo Group helps The University of Chicago Graduate School of Business make a strong case to donors.

Problem: Historic bank needs image update to complement $3 million interior renovation.
Solution: The Grillo Group positions Hyde Park Bank.

Problem: Major paper corporation must motivate customers and sales force post merger.
Solution: The Grillo Group positions Fort James as customer segment experts.